Practical Google Analytics and Google Tag Manager for Developers par Jonathan Weber

Practical Google Analytics and Google Tag Manager for Developers par Jonathan Weber

Titre de livre: Practical Google Analytics and Google Tag Manager for Developers

Auteur: Jonathan Weber

Broché: 296 pages

Date de sortie: October 26, 2015

ISBN: 148420266X

Éditeur: Apress

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Jonathan Weber avec Practical Google Analytics and Google Tag Manager for Developers

Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an d marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: * Google Analytics implementation via Google Tag Manager * How to customize Google Analytics for your unique situation * Using Google Tag Manager to track and analyze interactions across multiple devices and touch points * How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions What You'll Learn * Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies. * How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation. * How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links